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I'm Ed, and So's My Wife

Edwin Richards and his wife Catherine Thorpe own Ed’s Red. “Even if my name was Zachary, I’d still want to call it ‘Ed’s Red,’” Mr. Richards explains, in an unconvincing attempt at modesty. “Our company is called EdEdrEd wines, because, as everybody knows, two Eds are better than one,” he adds, desperately trying to be funny. Chris “Ed” Thorpe, Catherine’s father, is the wine’s head salesman.

Edwin and Chris also own and manage Adastra Wines, which produces stellar Chardonnay, Pinot Noir, Syrah and Merlot made from organic grapes grown on Adastra's 20-acre vineyard in the Napa Valley Carneros.

Ed's Statement

I made this wine because I was fed up with paying $15 or $20 for wines that were disappointing. I want people to be able to open Ed's Red confident that they're getting a fabulous wine at a brilliant bang for the buck. Cheers!

A Mammoth Imperial

The mammoth depicted on the front label of Ed's Red 2007 A.D. is an Imperial Mammoth (Mammathus imperator).

Imperial mammoths were found in North America during the Late Pleistocene period, up until about 15,000 B.C. Standing 16 feet high at the shoulder, they were the largest known species of North American mammoth and roamed, presumably with little impediment, from Canada to New Mexico.

Outstanding fossil specimens of Imperial Mammoths have been found at the La Brea tar pits in Southern California.